Elevating
Diagnostic
Clarity through
CGI Animation

The mission:

‍Sysmex approached me to create a 3-minute CGI animated explainer for their CyFlow WA Work Area Management software. The goal was to showcase how CyFlow WA optimizes clinical diagnostics with smarter analysis and streamlined workflows.

This innovative software provides a unified display of data from clinical flow cytometry and hematology, enabling healthcare providers to view critical insights side-by-side for enhanced decision-making.

The Approach:

Moving away from a plain, white backdrop, (see below) I designed a showroom-inspired environment with sleek wall panels and holographic displays that reflect a modern, innovative lab.

To visually reinforce Sysmex’s forward-thinking brand identity, I introduced a futuristic, yet approachable look with color-coded elements specific to each product line (CyFlow in green, for example).

The result:

The outcome is a polished, high-tech aesthetic that positions Sysmex as an innovator in diagnostic solutions without straying into sci-fi.

This blend of streamlined visuals and targeted color schemes elevates Sysmex's brand perception, aligning it with the sophistication of their technology.

The video engages viewers effectively, showcasing Sysmex as a forward-thinking leader in diagnostic innovation.

The client perspective:

Judith Gras
Marketing Manager
SYSMEX

"It was a lot of fun working with Diemo on the video, and the result has completely exceeded my (high) expectations! This will really help us illustrate our solution to potential clients. Thank you for your patience!"