I recently had the opportunity to create a 3-minute CGI animated explainer for Sysmex’s CyFlow WA Work Area Management software, designed to optimize clinical diagnostics through smarter analysis and streamlined workflows. CyFlow WA offers a unified display of data from clinical flow cytometry and hematology, enabling healthcare providers to view critical insights side-by-side.

This integration is especially valuable for navigating complex diagnostics in areas like hematological malignancies, empowering laboratories to make more confident, efficient decisions in patient care.Beyond illustrating the product’s capabilities, this project also presented a unique creative challenge: redefining the visual language for Sysmex’s product presentations.

Moving away from a plain, white backdrop, (see above) I designed a showroom-inspired environment with sleek wall panels and holographic displays that reflect a modern, innovative lab.

To visually reinforce Sysmex’s forward-thinking brand identity, I introduced a futuristic, yet approachable look with color-coded elements specific to each product line (CyFlow in green, for example).

The result is a polished, high-tech aesthetic that positions Sysmex as an innovator in diagnostic solutions without straying too far into sci-fi.This combination of streamlined visuals and targeted color schemes aims to make Sysmex's brand perception as cutting-edge as their technology, engaging viewers and helping them to see Sysmex as a leader in diagnostic innovation.