Does it even make sense to advertise a fossil fuel when the era of combustion engines is nearing its end?

In November 2019 I received the job request to do an explainer for the product Premium Diesel. At first I hesitated. Then I learned that electric motors are not yet possible as an alternative in all areas of application.

The result shows tough months of learning, thrills, the edge of despair and ultimately triumph. One of the most extensive projects so far in my career.