Sysmex
ATRAS CM
A product film for Sysmex ATRAS CM, an integrated pre-analytical automation system, with its choreography written together with AI.
A hundred moves, one clear path
Sysmex asked for a film that introduces ATRAS CM, an integrated pre-analytical automation system for the haemostasis workflow. It loads, identifies, sorts, centrifuges and racks blood samples before they reach the analyser.
Nobody understands a machine like this by watching it work. So the film follows one path: one step, one label, one camera move, from the moment the samples are loaded to the moment they are stored. Everything from concept to animation, rendering and edit was mine.
The visual language
Light, clean surfaces and the Sysmex violet and blue as guides for the eye: the colour tells you where the samples are, even when the machine around them is busy.
One sample, one path
Follow the sample, not the machine.
Each step gets its own shot and a short label: load, identify, sort, centrifuge, rack, analyse, store. The camera stays with the tubes, so you never lose track of where you are in the process.
Choreography, written with AI
Too complex to animate by hand.
Inside ATRAS, dozens of mechanisms work at once: grippers, trays, a centrifuge, a transport track. And every single tube has to be in the right place at the right frame. For the first time I worked closely with AI and wrote the animation together with it, as timed code. On my own I would not have managed it.
From preview to film
Five months, sixteen versions.
From the first stills in March to the final film in August, the look moved from viewport tests to clean white surfaces, while the choreography became more precise with every round.
Behind the film
Concept, animation, rendering and edit, all in one hand.
To get the frames done, I also built my own render queue, so that my two Macs could work through the shots in parallel.
The result
“The feedback was excellent and everyone is very happy with the results. Thanks again for your hard work, I know it wasn’t easy!”
