Sysmex
CyFlow
A 3-minute CGI explainer for Sysmex CyFlow WA, and a new visual language for Sysmex product presentations.
Elevating diagnostic clarity through CGI animation
Sysmex approached me to create a 3-minute CGI animated explainer for their CyFlow WA Work Area Management software. The goal was to show how CyFlow WA optimizes clinical diagnostics with smarter analysis and streamlined workflows: a unified display of data from clinical flow cytometry and haematology, so healthcare providers can see critical insights side by side.
Beyond the product itself, the project was a chance to redefine the visual language of Sysmex product presentations: away from a plain white backdrop, towards a showroom that feels like a modern, innovative lab.
A new visual language
Moving away from a plain, white backdrop (see below), I designed a showroom-inspired environment with sleek wall panels and holographic displays that reflect a modern, innovative lab.
To visually reinforce Sysmex’s forward-thinking brand identity, I introduced a futuristic, yet approachable look with color-coded elements specific to each product line (CyFlow in green, for example).
The result
The outcome is a polished, high-tech aesthetic that positions Sysmex as an innovator in diagnostic solutions without straying into sci-fi.
This blend of streamlined visuals and targeted colour schemes lifts Sysmex’s brand perception to the sophistication of their technology, and the video shows Sysmex as a forward-thinking leader in diagnostic innovation.
In their words
“It was a lot of fun working with Diemo on the video, and the result has completely exceeded my (high) expectations! This will really help us illustrate our solution to potential clients. Thank you for your patience!”
